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“Successful people know this trick, which is why they cultivate good habits and stick to them” Lorena Pulido, Customs Team Leader for Peru, Bolivia, Argentina & Uruguay at Siemens Energy

Nominated by Brenda Tula.

What is the best advice someone has ever given you?

Growing professionally doesn’t necessarily mean moving up the ladder. It all depends on the goal you’re pursuing. Sometimes it’s necessary to take a step back or sideways to find the right path for you. And that path is different for everyone.

What advice would you give us?

Never stop seeking to learn. I mean not only training in technical matters, which are also important, but also learning from the experiences we face every day, learning from our colleagues, and making the most of situations to realize how they enrich us. The source of this learning can be the least expected.

An essential quality to lead…

Focus on people. It’s very clear that people don’t quit their jobs, they quit their bosses. I personally believe you can’t lead without establishing mutual trust. Evidently, trust is a two-way street and must be earned. For a manager, it’s vital to have the ability to empower, support, and give their team the opportunity to shine.

What book, podcast, YouTube channel or any other type of content do you recommend us…

The Power of Habit by Charles Duhigg is a highly recommended read. He talks about how self-discipline can help you achieve your goals by doing the right things at the right time. Hard work will take you to places where negative habits have never been. Successful people know this trick, which is why they cultivate good habits and stick to them consistently.

What historical figure would you like to have on your team?

Michele Obama. She had a formidable and jovial drive, which helped her on her path to becoming one of the most powerful women in the world. She was deeply confident in her abilities and always willing to give success a thumbs-up. Michele believes that both she and Barack were ordinary people who ended up doing extraordinary things thanks to their constant desire to improve; that’s something I admire.

Have you always been clear about your professional objective?

It wasn’t always so clear to me. The early years of my professional career helped me define what I really liked to do. My first job was in the export department of a metalworking company, and it taught me discipline and the value of money. Then I explored the international transportation sector gaining an inside look into the world of freight forwarding and shipping companies. Then, I entered the very interesting sector of fishing and nutrition.

Over time, I found my way into the corporate world, working in customs in the renewable energy sector. I find it very exciting, constantly on the move, solving challenges, and implementing strategies with a regional impact.

What is the bravest decision you have made in our life?

At 26, I decided to leave my country and my job in Peru, and go to Spain to live for a year and gain international experience. My family supported my decision 100%. I made the most of that experience, completing a Master’s degree in International Logistics, and had an incredible opportunity to intern in customs at a fashion company in Barcelona. I met wonderful people and visited incredible places. I wouldn’t change that decision; sometimes we have to take the plunge and take risks.

What is the most curious app you have on your mobile?

Mesa 24/7 is an app I use to make restaurant reservations in South America. Lima (Peru) offers many incredible culinary options and experiences worth trying. I personally enjoy Peruvian fusion dishes, as well as seafood. I’m a dessert lover; my favorite is the passion fruit tart and lucuma ice cream.

What do people assume about you, and that isn’t true?

People might assume I never get angry because I’m a very positive person. I try to see the glass half full. If something goes wrong, I’m not looking for someone to blame; I prefer to build and find solutions. I believe people don’t need to fear you to be respected. All emotions are valid; feeling anger or frustration is normal, but what matters is how we react and move forward.

What do you think will be the next revolution in your sector/industry?

Regarding foreign trade, we are currently facing a trade war initiated by the United States under the Donald Trump administration, which has intensified global economic tensions. Increased tariffs could translate into higher costs for consumers and disruptions to supply chains. Latin America could experience a reconfiguration of its trade relations, seeking to diversify markets and strengthen regional integration.

What do you admire and do not tolerate in a person?

I admire a person who is consistent in their actions, who has integrity and builds trust in their team, remaining reliable in times of pressure or challenge. On the other hand, one characteristic I cannot tolerate is dishonesty—someone who lies and manipulates; that undermines any authentic relationship.

Which three top managers would you like to nominate?

Enrique Ramírez, Country Business Head of Finance at Siemens Energy.

Karina Hidalgo, Gerente de Logística at Grupo CLI.

Julliana Amaya, Gerente de Aduana at DHL.

“Successful people know this trick, which is why they cultivate good habits and stick to them” Lorena Pulido, Customs Team Leader for Peru, Bolivia, Argentina & Uruguay at Siemens Energy

Nominated by Brenda Tula.

What is the best advice someone has ever given you?

Growing professionally doesn’t necessarily mean moving up the ladder. It all depends on the goal you’re pursuing. Sometimes it’s necessary to take a step back or sideways to find the right path for you. And that path is different for everyone.

What advice would you give us?

Never stop seeking to learn. I mean not only training in technical matters, which are also important, but also learning from the experiences we face every day, learning from our colleagues, and making the most of situations to realize how they enrich us. The source of this learning can be the least expected.

An essential quality to lead…

Focus on people. It’s very clear that people don’t quit their jobs, they quit their bosses. I personally believe you can’t lead without establishing mutual trust. Evidently, trust is a two-way street and must be earned. For a manager, it’s vital to have the ability to empower, support, and give their team the opportunity to shine.

What book, podcast, YouTube channel or any other type of content do you recommend us…

The Power of Habit by Charles Duhigg is a highly recommended read. He talks about how self-discipline can help you achieve your goals by doing the right things at the right time. Hard work will take you to places where negative habits have never been. Successful people know this trick, which is why they cultivate good habits and stick to them consistently.

What historical figure would you like to have on your team?

Michele Obama. She had a formidable and jovial drive, which helped her on her path to becoming one of the most powerful women in the world. She was deeply confident in her abilities and always willing to give success a thumbs-up. Michele believes that both she and Barack were ordinary people who ended up doing extraordinary things thanks to their constant desire to improve; that’s something I admire.

Have you always been clear about your professional objective?

It wasn’t always so clear to me. The early years of my professional career helped me define what I really liked to do. My first job was in the export department of a metalworking company, and it taught me discipline and the value of money. Then I explored the international transportation sector gaining an inside look into the world of freight forwarding and shipping companies. Then, I entered the very interesting sector of fishing and nutrition.

Over time, I found my way into the corporate world, working in customs in the renewable energy sector. I find it very exciting, constantly on the move, solving challenges, and implementing strategies with a regional impact.

What is the bravest decision you have made in our life?

At 26, I decided to leave my country and my job in Peru, and go to Spain to live for a year and gain international experience. My family supported my decision 100%. I made the most of that experience, completing a Master’s degree in International Logistics, and had an incredible opportunity to intern in customs at a fashion company in Barcelona. I met wonderful people and visited incredible places. I wouldn’t change that decision; sometimes we have to take the plunge and take risks.

What is the most curious app you have on your mobile?

Mesa 24/7 is an app I use to make restaurant reservations in South America. Lima (Peru) offers many incredible culinary options and experiences worth trying. I personally enjoy Peruvian fusion dishes, as well as seafood. I’m a dessert lover; my favorite is the passion fruit tart and lucuma ice cream.

What do people assume about you, and that isn’t true?

People might assume I never get angry because I’m a very positive person. I try to see the glass half full. If something goes wrong, I’m not looking for someone to blame; I prefer to build and find solutions. I believe people don’t need to fear you to be respected. All emotions are valid; feeling anger or frustration is normal, but what matters is how we react and move forward.

What do you think will be the next revolution in your sector/industry?

Regarding foreign trade, we are currently facing a trade war initiated by the United States under the Donald Trump administration, which has intensified global economic tensions. Increased tariffs could translate into higher costs for consumers and disruptions to supply chains. Latin America could experience a reconfiguration of its trade relations, seeking to diversify markets and strengthen regional integration.

What do you admire and do not tolerate in a person?

I admire a person who is consistent in their actions, who has integrity and builds trust in their team, remaining reliable in times of pressure or challenge. On the other hand, one characteristic I cannot tolerate is dishonesty—someone who lies and manipulates; that undermines any authentic relationship.

Which three top managers would you like to nominate?

Enrique Ramírez, Country Business Head of Finance at Siemens Energy.

Karina Hidalgo, Gerente de Logística at Grupo CLI.

Julliana Amaya, Gerente de Aduana at DHL.